Yoichi Town offers a variety of delicious local specialties.
Popular souvenirs include Ringo no Hoppe (apple juice), locally produced wine, and fresh marine products.
Here, we will introduce some of the must-try souvenirs from Yoichi Town.wn.
Yoichi is a town known for its apple orchards and other fruit trees. It is also famous for its whisky, earning the nickname the “Scotland of Japan” and serving as the setting for a popular morning television series.
In recent years, Yoichi has been gaining recognition as a wine-producing region, boasting the largest harvest of wine grapes in all of Hokkaido. This is due to Hokkaido’s relatively mild climate, which is well-suited for fruit tree cultivation, as well as the expertise of local farmers who have developed extensive vineyards and advanced cultivation techniques over many years.
Currently, Yoichi is home to approximately 50 wine grape growers, with a total cultivation area of about 130 hectares and an annual harvest exceeding 700 tons. Recently, an increasing number of domaines—wineries that handle their own vinification—have been established, further enhancing Yoichi’s reputation as a premier wine region.
Discover an array of speciality products that capture the chram of Yoichi, including popular sweets and local delicacies. Whether you’re liiking for a keepsake to remember your trip or a thoughtful gift to share Yoichi’s delights with others, you’ll find plenty of options. From beloved confections to regional specialties, a diverse selection of sourvenires awaits you.
Hokkaido is one of Japan’s leading regions for fruit tree cultivation, and Yoichi Town stands out with its relatively mild climate and significant temperature differences between day and night—ideal conditions for growing a variety of crops.
Yoichi is home to one of the largest fruit-producing areas in Hokkaido, cultivating apples, grapes, cherries, pears, and prunes. It has earned the title of the “Northern Fruit Kingdom” due to its rich harvests. In addition to its abundant fruit production, Yoichi also boasts some of Japan’s highest yields of vegetables, including tomatoes, cucumbers, green beans, green peppers, and pumpkins.
Blessed with high-quality fruits and vegetables, Yoichi is considered one of Hokkaido’s finest farming regions—a true treasure trove of fresh, flavorful produce.
Yoichi’s fishing industry has flourished alongside the herring fishery for centuries.
Situated at the eastern base of the Shakotan Peninsula, with its northern coastline facing the Sea of Japan, Yoichi has been a major herring fishing hub since the Edo period. Today, the town continues to thrive with coastal fisheries, harvesting flounder, shrimp, cod, salmon, and sea urchin. In recent years, landings of flatfish and octopus have also been increasing.
Yoichi is not only known for its abundant seafood but also for its long-established seafood processing industry. With fresh, high-quality ingredients, the town produces exceptional processed marine products in both quality and quantity. The seafood nurtured by these rich waters offers a unique, exquisite taste that cannot be found anywhere else.
■Nikka Whisky /ニッカウヰスキー
Nikka whisky products, inckuding exclusive items from the Hokkaido distillery, whiskey-paired chocolates, and a seledtion of processed seafood, are also available.
■BABA/馬場商店
A sake speciality store featuring wines from Yoichi’s contract wineries. We offer a curacted selection of wines from contract wineries in Yoichi, along with a wide variety of sake from breweries across Hokkaido. breweries.
■NAKANE/中根酒店
We feature Yoichi wine, one of the most popular wines in japan today. In addition to introducing our products, we also share the stories of the dedicated farmers and winemakers behind them.
■Yoichi Liqueur Factory
/余市リキュールファクトリー
Yoichi liqueur Factory crafts unique liqueurs that allow people to savor the taste of fruit in a new way, beryoud simply eating it fresh. The rich flavors of seasonal fruit, usually enjyoued only at their peak, are carefully bottles as liqueur, making them available year-round. With an alcohole content of just 5%, this liqueuris perfect even for those who aren’t fond of strong drinks. It’s an ideal choice gor a girls’ night out, a thoughtful gift for women, or a special Mother’s Day present.
■OcciGabi Winery
Wineries that emergend around the would toward the end o f the 20th century are known as modern wineries. These wineris share common characteristics, including striking architectural designs and underground winemaking facilities. Surrounding these elegant structures are expansive gardens, which in turn are enclosed bu vastvineyards. The only sights in the distance are lush green forestsand majestic mountain ranges. Each winery harmoniously blends into the landscape, creating a picturesque scene without excess embellishment.
■Yoichi Winery/余市ワイナリー
Yoichi Winery opended in 2011 on the grounds of the “Yoichi Budoushu brewery.” It is a unique destination where visitors can compare Yoichi’s exclusive Local wines and find their favorite bottle. The winery also features a gallely, an atelier, a store, and a restaurant, offering a space where guests can enjoy both food and art in a setting surruounded by nature. We hope that visitors of all ages, from children to adults, will come and experience the new chapter in the story og Yoichi Wine!
■Camel Farm Winery
/キャメルファームワイナリー
In 2021, the Pinot Noir won a gold medal at an international competition. In the same year, he opened a direct sales shop and café based on the concept of a place where people can casually drop in with their boots between farm work.
■ERLA PLAZA/エルラプラザ
Conveniently located with direct access to JR train Station, “Yoichi Sightseeing Product Centre ‘ERLA PLAZA’ is the perfect place to purchase Yoichi’s specialty products and souvenirs while also gathering the latest tourist information. In the adjoining cafe space, visitors can indulge in freshly baked apple pies and handmade ice cream, offering a delightful taste of Yoichi’s local flavors.
■KAKIZAKI/柿崎商店 海鮮工房
Kakizaki store is a long-established fresh fish store in Yoichi Town, well-known for offering high-quality seafood at reasonable prices. It is a popular spot among locals who appreciate ite fresh selection. Beyond seafood, the store also offers a wide variety of meats, agricultural products, and alcoholoc beverages, making it a go-to destination for quality local ingredients.
■KAGAWA/香川菓子店
Kagawa Confectionery with a retro atmosphere is a long-established confectionery store. It is located about a 6-minute walk from the Nikka Whiskey Yoichi Distillery. A popular souvenir is the “Whiskey Monaka,” which is shaped like a square bottle and filled with white bean paste with raisins kneaded inside, giving off the aroma of Western liquor.
■KIYOKU/清久果樹園
Fruits grown at Kiyoku Orchard and apple jyuice made from Kiyoku Orchard apples are now available for purchase through the Kiyoku Orchard online store. store.
■KAWAI/有限会社カワイ
From cultivation methods that harness Yoichi’s ideal climate, fertile soil, and carefully selected fertilizers, to the expertise and experience passesdown through four genetrations of farmersーevery step reflects an unwavering passion for crafting the finest juice. What makes the taste exceptinal is that these are not just crops grown foe joice; they are premiun mini-tomatoes and grapes, carefully cultivated for thier delicious flavor. With just one sip, you can experience the rich essence of Yoichi’s climate.
■SANKURA-YOICHI
/株式会社産クラよいち
Sankura Yoichi’s fruit paste is made from 100% high-quality gruit, carefully selected to be delicious both raw and processed. Using proprietary technology, the fruit is transformed into a smooth paste while preserving its natural flavours. Trusted by major food manufacturers and producers, this paste is additive-free and free from artificial colouring, making it a safe nutritious choice for baby food and nursing care mearls for the elderly.
■JA YOICHI/余市農業協同組合
JA Yoichi practices clean agriculture, using organic fertilizers and, in principle, avoiding the use of herbicides. One of its most popular products is “Ringo no Hoppe”, a pure, straight juice made from 100% Yoichi apples. Loved by fans across japan, this juice captures the rich, natural flavour of Yoichi’s apples. Enjoy the safe and delicious taste, carefully cultivated by dedicated farmers.re.
■NAKAI/中井観光農園
On ourown farm, we cultivate wine grapes, apples, cherries, prunes, pears, and nectarines using organic fertilizers. All the fruit used in our processed products is vine-riened, ensuring it reaches full maturity on the tree. We carefully select and harvest only what we believe to be the sweetest and most delicious fruit.
■NAKANO FARM/中野ファーム株式会社
Bright red tomatoes thrive on a small hill in Yoichi Town, Hokkaido, where the sea breeze carries in fresh air from the ocean. Basked in the strong sun and shaped by the salty wind, these small tomatoes are packed with deep sweetness and refreshing acidity. Made from these exceptional tomatoes, “Yoichi SUNSET”offers a perfectly balanced harmony of sweetness and acidity. One sip, and you’ll never forget the rich flavour of this premium tomato juice…
■HOKUO YOICHI/株式会社北王よいち
We deliver flavourful processed products across Japan, using ommly ingredients grown in Yoichiーincluding those from our own farmsーto maximize their natural taste. Committed to providing a safe and authentic flavour, we never compromise on the origin of our ingredients, the raw materials used, or the sterilization methods in our processing.
■MIKI-NO-HOTORI/三氣の辺 果樹園
Miki-no-Hotori is a charming tourist orchard spread across land 1.5 times the size of the Sapporo Dome.One half of the orchard is dedicated to wine grapes, while the other half grows a variety of fruits—such as peaches and apples.Here, you can enjoy wines, ciders, juices, jams, and dried fruits made from freshly harvested ingredients, with minimal use of antioxidants (sulfites), allowing the natural taste to shine through.
■NITORI/ニトリ観光果樹園
Enjoy Fruit Picking in a Beautiful Natural Setting.Fruits are grown using only organic fertilizers, and the garden is filled with the sweet aroma of fruit nurtured in Yoichi’s natural surroundings.A variety of fruits are available for all-you-can-eat during business hours, with no time limit—so take your time and enjoy!
In addition to fresh fruit, our homemade apple pies are also popular as take-home souvenirs.
■SOUMA FARM/ソウマファーム
Our theme is “overwhelming fruitiness,” inspired by fruits grown on our own farms.We aim to delight our customers with sweets that highlight the best of ingredients from Yoichi and neighboring areas—creations that reflect our careful attention rather than imitation.At our directly managed restaurant, you can enjoy thoughtful pairings of Yoichi wines and carefully selected seasonal ingredients.
■NPO YOICHI HAMANASU
/NPO法人 余市はまなす
This company creates a range of products—including food, confectionery, and juice—using agricultural produce and fruits grown in Yoichi.At their own farm, they cultivate tomatoes, beans, radishes, potatoes, and other crops, which are used as ingredients for their juices and other items.Each team member contributes in their own area of expertise, working flexibly while enjoying the richness of Yoichi’s natural environment.
■KIKUCHI/株式会社 三印菊地水産
We offer a wide variety of herring products, including honboshi (dried herring), hachiboshi (lightly dried herring), and namaboshi (sliced herring).We ship widely, from Hokkaido and Tohoku to Hokuriku and Kansai.As a long-time herring specialist, we are committed to maintaining consistent quality.Each year, we process over 1,000 tons of raw fish and take care to ensure that our dried herring products meet the expectations of our customers across Japan.
■NANPO TOMETARO
/【燻製屋】南保留太郎商店
Our smoked products are made using a method passed down from our founder, Manpo Tonetaro, who learned traditional techniques from the indigenous people of Sakhalin.Located right in front of the Yoichi Fishing Port, we take advantage of our fresh access to the sea to carefully handcraft each product—smoking a variety of ingredients, including seafood and vegetables, one by one with care.
■NUKAZUKA/糠塚水産株式会社
We have been engaged in herring processing for more than 100 years, using raw materials produced in Maehama, Yoichi Town, and making the best use of traditional techniques. We hope you will try our products.
■FUKUHARA NOBUYUKI
/有限会社マルコウ福原伸幸商店
We offer processed herring products with familiar flavors and packaging so that customers can incorporate them into their modern diets, which are increasingly shifting away from fish. We also have an extensive online store to make it easier for customers to shop.
■RYUGUJO WATANABE
/竜宮城 渡辺商店
“Salmon toba” was originally a preserved food of the Ainu people. It is made from fatty Hokkaido fall salmon before it rises to the rivers, making it soft and easy to eat. We also strive to create products that please a wide range of customers by developing smoked products using rare parts of the salmon.
■YOICHI GUNREI/余市郡漁業協同組合
We develop a variety of products using ingredients from Maehama Beach in Yoichi Town, where seasonal fish are brought in, as well as herring roe mainly sourced from Canada and the Pacific Ocean.We’re also working on original branded items such as Salmon Roe in Soy Sauce and Salted Kazunoko (herring roe) made with Hokkaido salmon, aiming to add new value to Yoichi’s range of processed seafood.
